In all honesty, REALTORs are bad at 2 of the mainstays of getting business. 1. Lead Generation (and following up) and 2. After the sale referrals.
I’ve written a little about lead generation. I could go on for days. But I want to put a couple minutes in to following up after a sale.
Your clients need to know that you are there for them as their real estate resource FOREVER. This means following up with them on a regular basis. Not just a year after the sale. Not when your sales are slow and you start looking for referrals. It starts right after the sale and continues consistently. Consistently is the key. Annually isn’t consistence. Monthly is good. Every other week is better. You need to be careful how you do this. Don’t send direct mail 4 times a month. However, utilizing a complete marketing mix is successful. Mail, Facebook, Twitter, Phone Calls, Email, Drop-bys, etc.
Here’s a great article I just read on continuing your service after the sale: Following Up After The Sale.
Feel free to call or email me at 612-325-8745 or chad@pedersonrealty.com with any questions you have or guidance I can provide.
